I encourage my clients to use tight images that fill the frame when they are posting on social media. When you are scrolling through Facebook or Instagram, most people won't stop and click on your photos to make them bigger. There is an exception to that rule, your cover photo on your business or event page. Going with something wide allows you to adjust the image to fit the frame without cutting off details on the top or bottom or the image. This photograph gives you a good look at the arena, the bronco rider in the midground shows some of the action, and the earth in the foreground could even serve as the backdrop for some event details. Layn

I shot this for a magazine and it really is one of my favorite images that I have photographed recently. I love the story it tells with the owner of the lumber yard on the right side and the materials in the background showing where he works. It's a great example of an environmental portrait for a business. To keep it looking natural, I used the light coming in through an open door with a little flash to highlight the left side of the face. Layn

When you are looking for images to promote your event or sport, in this case auto racing, look for images that check these boxes - does it show the sport, is there some reference to the event in the image, are people having a good time?  The flagman on the left-hand side is wearing the event t-shirt, in the background you see the race cars, and the setting sun illuminates the grandstands so you can see people are enjoying the event. Looks like we've got a good promotional image to me. Layn